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Nov 25 2008

Dear The Biggest Loser

Published by heathermark at 10:16 pm under Advertising, Film, TV, DVD, Food Edit This

Dear The Biggest Loser,

Since season one, I have always been a huge fan of your show. It is so inspirational. But even more than that, it is motivational. When I watch The Biggest Loser I see some really unhealthy people overcoming major obstacles and turning their lives around. If they can do it, I can at least do half of what they do.

But please, producers, no other show on television features such blatant, tactless and obvious product placement as The Biggest Loser. I understand that the advertisers are the ones who pay for the production costs. And back when I worked for Warner Bros. I would frequently visit my friends over in the product placement office when I needed shampoo or corn chips or toothpaste. I have personally benefited from product placement enterprises. Not that that has anything to do with this letter, I just sort of miss getting free stuff.

Anyway, tonight you cut into the show so a couple of contestants could talk about how great Orville Redenbacher popcorn is. Last week it was something else, I forget what it was now but I remember commenting to my husband how lame your product placement strategy is. Obviously the practice isn’t working if I can’t even remember what the product du jour was just last week. Oh, ZipLoc, was that what it was? I think it was ZipLoc bags.

Here’s my recommendation.  Stick to Jillian yelling at people and young girls gushing over Bob. I want to see blood, sweat and vomit in every episode. Thank you for hearing me out.

Gobble gobble!

Heather Mark

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